6/30/2023 0 Comments Kahneman thinking fast and slow![]() Your experience as you look at the woman’s face seamlessly combines what we normally call seeing and intuitive thinking. To observe your mind in automatic mode, glance at the image below. Last month, Kahneman highlighted in a lecture given at the National Academy of Sciences "The Science of Science Communication" conference how realizing the limitations of each system can help us catch our own mistakes. ( Scientific American is part of Nature Publishing Group.) Understanding how we think can also guide more personal decisions. For example, a commentary in the March issue of the journal Nature Climate Change outlined how carbon labeling that appeals to both systems could be more successful than previous efforts to change consumer habits. Understanding fast and slow thinking could help us find more rational solutions to problems that we as a society face. The following excerpt is the first chapter, entitled "The Characters of the Story," which introduces readers to these systems. These two systems that the brain uses to process information are the focus of Nobelist Daniel Kahneman's new book, Thinking, Fast and Slow (Farrar, Straus and Giroux, LLC., 2011). That automatic mode of thinking, not under voluntary control, contrasts with the need to slow down and deliberately fiddle with pencil and paper when working through an algebra problem. ![]() ![]() ![]() To survive physically or psychologically, we sometimes need to react automatically to a speeding taxi as we step off the curb or to the subtle facial cues of an angry boss. ![]()
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